On “Prima Comunicazione”, Dennis Redmont analyzes Italian Premier Monti’s communication strategy
Monday, October 29th, 2012 | Articles
Asked by monthly Prima Comunicazione (October 2012 issue) about Mario Monti’s communication strategy, Dennis Redmont stresses how Italian Prime Minister has been, so far, “a great communication technocrat, too“.
According to Redmont, “In a big modern company, communications must possess a 360-degree view and has to operate within both traditional media platforms and hybrids, such as La Repubblica or the Washington Post, and also within digital media and through the company’s own website. Such mindset applies also to a modern government and Monti’s staff, due to their previous experience in Brussels, is doing so“.
Below you can read the article (.pdf format, in Italian) by Claudio Sonzogno. Redmont’s analysis is on page 3.
(Click on the following links to download: Page 1 – Page 2 – Page 3)