US Presidential Elections: the Victory of Big Data & Big Money
Saturday, December 22nd, 2012 | Articles
In the latest issue of “Aspenia” magazine, due to hit the shelves in January, Dennis Redmont analyzes communication and advertising techniques displayed during in the US Presidential campaign.
From the summary:
In the last US Presidential campaign, more than social networks usage, the key to success was data-mining technology. Yet television was fundamental, and the Obama campaign produced more targeted advertising than ever.
Click here to read the full article on Aspenia (.pdf format).