Italy innovates with the anchorman running news shows from his living room
Saturday, April 18th, 2020 | Articles
Two countries in the south of Europe, two of the “oldest” countries, two countries behind in digitization. Do Italy and Portugal have other points in common? They are two advanced democracies, whose main glue is television.
As the first and main European country hit by the emergency, Italy had to quickly invent a new way to make TV: the Living room TV. Sky Italia was the first to launch the innovative “Sky a casa Italia” format, with programs aired by presenters’ homes. It won’t be long before other countries like Portugal, technologically on a par with Italy, adopt the same system.
It seems as if the future of television has already been written, and we have no choice but to wait and see.
My take in Portugal’s leading weekly Expresso Magazine. 
